If you’ve been paying close attention to social media over the last year or so you may have noticed an interesting trend, meme marketing. For me I began to realize this when Michael Bloomberg announced his presidential campaign…via memes. Bloomberg invested heavily in non-traditional ways of campaigning by paying well known popular Instagram meme accounts to post about Bloomberg’s campaign.
While not surprised to see this necessarily, I was surprised to see a presidential candidate use it and with such a big push. As the year waned on, I began recently seeing my feed flooded with memes about how “drinking Coors Hard Seltzers saves rivers”. Budlight has even created a position to handle meme marketing. Slim Jim has long been a presence in the social media realm. Regularly posting memes to market their products, you can also usually find them as a top comment on various memes and comical posts. Wendy’s has taken to Twitter to carve out a niche in the social media marketing realm.
I am interested to see how meme marketing and the use of engagement on social media changes our world. I previously wrote a post about how memes are being used in Taiwan to combat misinformation spread regarding COVID-19.